Legion Takes a Look at the Most Effective Marketing Tactics

Legion Takes a Look at the Most Effective Marketing Tactics

Legion specializes in increasing the revenues of our partner businesses through the use of interactive marketing campaigns. We’ve long known that our dynamic outreach approach is the most cost-effective and provides the highest ROI compared to traditional advertising platforms. Now, a recent study by Statista (a company that aggregates invaluable statistics and studies from market researchers, organizations and more), has confirmed that the top marketing tool for small businesses is still word of mouth and customer referrals.

 

Statista’s studies show that a whopping 86 percent of small business owners consider word of mouth and customer referrals as the best way to gain new customers. This is a staggering number compared to the 52 percent given to traditional advertising forms such as print, broadcast, radio ads, 45 percent given to direct mailers and 41 percent given to social media. Bank of America’s Small Business Owner Report concurs with these numbers, stating that business owners continue to report that word of mouth marketing is much more effective than social media.

 

This just re-affirms Legion status as a cutting edge provider of brand representation that guarantees results. Our firm specializes in experiential marketing events that reach out to consumers to generate brand loyalty and word-of-mouth expansion. We have partnered with over 2,000 companies in the bay area Bay Area, including Fortune 500 companies, hospitals, major retailers, universities and even government institutions to hold employee appreciation events and incentive programs that rapidly generate excitement for the clients we represent. Through these rewards packages, we can offer consumers new experiences and give our clients a chance to widen their consumer base through word of mouth and customer referrals. We’re excited to see the marketing industry at large recognizing the efficacy of our take on advertising!

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