The Power of a Personal Mission Statement

Creating a personal mission statement is more than something to do on a company retreat. Team Legion coaches teach us to use these simple but carefully crafted declarations daily to maintain clarity and focus on promoting our personal brands.

We’re not the only ones who find written purpose statements to be useful. For example, Oprah Winfrey’s personal mission is, “To be a teacher. And to be known for inspiring my students to be more than they thought they could be.” In the course of realizing her vision, Winfrey has become one of the most powerful figures in the entertainment world and a role model for women across the globe, which is a testament to the power a personal mission statement can have.

Sir Richard Branson, founder of the Virgin Group and a Legion hero, determined this to be his ultimate pursuit, “To have fun in [my] journey through life and learn from [my] mistakes.” Not only does he live out that credo through his many exciting exploits (skydiving and windsurfing come to mind), but it informs his approach to business as well. For example, in an interview for Motivated magazine, Branson’s idea of fun shines through in his thoughts on leadership, “In business, know how to be a good leader and always try to bring out the best in people. It’s very simple: listen to them, believe in them, respect them, and let them have a go!”